Food & Beauty by SIAL & BEYOND BEAUTY PARIS… A first!
6.7.8 October 2008 - Paris Nord Villepinte

Put two top trade shows together with the strongest trends of their market, and you get Food & Beauty, a traveling exhibition/expert summit to attend in October 2008 at Beyond Beauty Paris, the European event with a 360° view of the beauty and wellness industries, and SIAL, the global food marketplace, the world’s largest food exhibition.

What with all the shower gels and shampoos that clean your skin and hair and boast the virtues of cocoa, yogurts that cleanse and nourish skin from the inside, and waters that moisturize and also discourage acne, never has the marriage between food and beauty been so promising. The first nourishes the second, the second is embellished by the first.Aware of the changes in their respective markets, SIAL and Beyond Beauty Paris, the two international events of these sectors, have decided to get together to create a traveling, cross-sector, forward-looking exhibition, Food & Beauty.

his new event will take place at the Paris-Nord Villepinte Exhibition and Convention Center, from 5 to 7 October at the BEYOND BEAUTY PARIS beauty exhibition, and at SIAL, from 19 to 23 October. argeted to the French and international visitors to the two trade shows concerned by the interconnection between beauty/food/health, this event combines exhibitions, talks and guided visits on the subject.

An international exhibition

Alliances and mutual influences and inspirations will be presented in the special exhibition space. In other words: how to find, in just one place, an expert shopping experience for products existing throughout the world, organized by theme (anti-age, complexion and radiance, hydration, slimming, wellness, naturalness, vitality and energy, scrumptiousness and glamour, herbal medicines, etc). To round out the experience, Marketing Studio will provide its more future-oriented vision, illustrated with product concepts and false advertising.

As deciphering is an extremely important step in shedding light on the concept of food-cosmetics, workshops and guided visits will be held once a day at each of the two trade shows to present the products exhibited and to make visitors aware of the new trend and answer any questions they may have.

A forecasting talk

To know everything about the link between food and beauty, the complete rundown will be given at a talk given jointly by Françoise Dasseto, director of the White Spirit agency, Laurence Bethines, head of planning at Team Creatif, and Jean-Marc Lévy, director of Marketing Studio. They will take turns explaining the common points between these two industries, will determine the codes that are usable by both, will analyze the market and developing segments, and provide an understanding of the distribution channels most suited to them. Together they will attempt to determine the outlook for this trend.