Mintel will host a trends feature on the show floor at Beyond Beauty Paris 2008, providing show attendees with the opportunity to learn about the latest developments in natural luxury cosmetics and to consult with Mintel Beauty Innovation experts.
The trend feature
The feature will focus on the trend of ‘Authenticity’ – natural, ethical, simple, sustainable – and will be subdivided into three key cosmetic segments:
- Luxury Organic Cosmetics
- Ethical and environmental - Eco friendly production and packaging
- Natural Anti-aging
A description for each segment will be provided along with 6 - 10 newly launched products, per segment, displayed as examples of the trend in action.
Mintel’s Beauty Innovation team will select these products based on their uniqueness, typically on the basis of originality, formulation/ingredients, packaging and positioning.
A description and information for each product will also be provided for the display.
MINTEL & BURTS OF INSPIRATION
Mintel will present two marketing trend presentations on the Beyond Beauty Paris ’08 supporting conference programme “BURSTS OF INSPIRATION”.