supported by

Christian Courtin-Clarins, President Group Clarins

Congratulations for this fine edition of beyond beauty paris. i had planned on spending one day there, and ended up spending two. if my schedule had permitted, I would have come back for athird day. The exhibition offers interesting concepts, a comprehensive conference program and an approach to the professionwhich is both accurate and up-to-theminute. The zoom area is full of creative and promising brands.

TRADE AND INVESTMENT SOUTH AFRICA - GORDON GLEIMUS , Deputy Director

We think it is one of the major international trade fair to promote our industry, to meet distributors and agents from a large part of the world. We find it very international and an excellent platform to promote our industry. It is our 4 th time that we are at Cosmeeting / Beyond Beauty and we are coming back because our companies have good results. Beauty in South Africa is a growing industry, so we certainly hope that coming next year we will have a bigger pavilion.

MECCA COSMETICA - Joanna Horgan, CEO

Niche is crucial to the beauty industry because I think that it is what the customers want. They want new, interesting and different products. What do I look for ? a good and innovative product with a clear communication.

SPACE NK - Nicky Kinnaird, CEO

I think it is very important to see who is coming through in the industry. It is this kind of new offer that I see in the Beauty Niche Program which stimulates every one's mind. I first look for the quality of the product itself. Then I check if it has a point of differenciation : why is it different? why does it do the tesk on the job better than anything else in the market ? Finally it has to have a true kind of ethic and philosophy behind the brand. Je recherche d'abord la qualité dans le produit lui-même, ensuite avoir des points de différenciation, enfin avoir une vrai éthique et philosophie derrière la marque.

LANE CRAWFORD - Simone PEDERSEN, Drirectrice Achat

To be able to sit here in this format and review products, it is a very efficient use of our time. I evaluate the product depending on its fragrance, texture, packaging. It is like a jigsaw puzzle , you have to look at all the pieces and when it comes all together you see if it is a good product.

OFFICINA - Marie CARRIER, CEO

Our participation in Beyond Beauty Zoom was surely one of the most important move for the expansion of Officina. First for the visibility the Zoom area offered us...the contest with the very high quality of the jury...the quantity and quality of the visitors to our stand (non stop four days)...and the team that managed the exhibition with their incredible energy and real wish to help us grow. Now we have good tools to make a success...

YES FOR LOV – Christian PALIX, CEO

I think beyond beauty paris is the sole professional event for a new brand. it is a great launch platform, a showcase to meet with the key buyers of the market. beyond beauty paris is the annual gathering of the industry and a must attend event

Saisona - Charlotte BERAUD, CEO

I also thank BBP for welcoming and assisting us at Cosmeeting 2007. The trade show helped us hone our positioning and start making ourselves known. It also confirmed that we have lots of work to do and energy to give in carving out our path and making our place on this huge cosmetics market. Fascinating, and a little nerve-wracking also!

SEPHORA - Natacha DZIKOVSKI, Marketing Director

The Beauty Niche Program is fantastic because it introduces us to lots of new brands. Among all of those present, I only knew of two of them. What I am looking for is innovation and creativity first, then the story that we'll be able to tell behind the concept, and finally what the English call consistency, that is, the consistency of the entire mix of the brand’s products.