How we should respond to the offensive being mounted by distributor’s beauty brands ?
What is being promised to us by new-generation, technology-enhanced makeup brands?
Why we can no longer ignore packaging sound design ?
How far we can go in our product communications and advertising campaigns?
The key points of the European Commission’s new 2009 cosmetics regulations.
Optimizing your customer relations department and your image.
How the never-before-seen film, Strolling under the Skin by Jean-Claude Guimberteau, M.D. can change our understanding of the skin?
The Beyond Beauty Paris talks series deals uncompromisingly with the seven current concerns of the cosmetics industry. The steering committee headed by Sabine Chabbert, editor in chief of Beyond Beauty Magazine, has developed a series of seven talks that are interconnected to the five trade shows.
Monday 6 October - 10am: Distributor Brands in Skincare and Beauty Prod-ucts: What’s at Stake.
Brand strategy consultant Michel Gutsatz will present the most recent studies on the subject and will analyze examples and show that distributor brands have a great future in the beauty industry.
Monday 6 October - 12:30pm: Waves of Color
or the technological advances of makeup with Dany Sanz, founder and artistic director of Make Up for Ever, Richard Girousse, R&D director of Mufe, and Stephane Nicolas of Sun Chemicals.
Tuesday 7 October - 10am Packaging: From Sound to Image.
The visual and tactile aspects of packaging are no longer enough. Packaging sound design is now a full part of a product’s marketing identity.
Moderated by Françoise Albasini, editor in chief of Emballage Digest, this talk will feature:
Gaël Guyader, head of the perception and sound quality unit, department of Research, Advanced Studies and Materials at Renault; Gérald Martines, CEO of RPC-beauté; Guillaume Huret, independent expert consultant in sound strategy; Cédric Houlette, Head of codification & bar codes - GS1 France; Nicolas Guieysse, chief representative of AFMM-Association Française du Multimédia Mobile.
Tuesday 7 October - 12:30pm: New Technologies and Brand Image
Customer relations, brand image and new technologies: the scenarios we can devise to promote communications and information between brands, distributors and consumers.
Valérie Chapuis, in charge of customer services at Sofrecom will talk about the impact of new technologies in optimizing customer relations and Thomas Romieu, head of Microsoft Digital Advertising Solutions, will talk to us about MSN Microsoft or how to set up a new relationship with brands.
Tuesday 7 October - 3:30pm: The 2009 Regulations and Their Conse-quences
In 2009 the European Commission will implement new cosmetics regulations to strengthen product safety and reduce red tape for companies.
Hervé Rebollo, FEBEA director of economic affairs with Pierre Perrier, consultant, will decipher the 2009 regulations project, with an analysis of its consequences.
Wednesday 8 October - 9:30am: Breaking Taboos
What taboos are there in advertising today? Do communications in general and the beauty industry in particular go too far or not far enough? How do consumers react to “disturbing” ads? Does the beauty sector stand out? Or on the contrary, is it “conservative” in terms of images and meanings?
Monique WALHEM, CEO of the DRAFTFCB agency, Philippe Beaumont-Pagani, founder, head and artistic director of the CARE agency, and Carlin International Communication.
Moderator: Dominique Cuvillier, editor in chief of the web revue trendmark.fr
Wednesday 8 October – 11am: A Never-Before-Seen Stroll Beneath the Skin
Specialists will hold a discussion ranging from skin tissue engineering to mechanisms of action and the effects of ingredients on the skin following the premier showing of the film Strolling Under the Skin made and presented by Jean-Claude Guimberteau, M.D.
Moderator: Annie Michel-Villaz, consultant
http://www.beyondbeautyparis.com/fr/A06_listeconferences.asp
The 50 niche brands you will discover at the Zoom Cosmeeting space will be judged by the professional jury of the Beauty Challenger Awards. Forty-five beauty industry experts have evaluated and noted the potential of each of them, then selected four winners, from the categories of selective perfumery, spas and pharmacies. Be there on 6 October to discover, live, the winners of the highly awaited Beauty Challengers Awards 2008.
A true password to success for a niche brand, the Beauty Challenger Awards represent a unique competition in the world that is highly awaited by beauty profes-sionals. Among the 50 “zoomers,” young brands from the Zoom space, a jury of 45 beauty industry experts from all over the world determines the four prizewinners awarded for their creativity and the coherence of their marketing mix.
Organized by Beyond Beauty Paris, the Beauty Challenger Awards are a unique, attractive occasion for professionals to discover, in advance, the most wonderful emerging brands from all over the world. The jury members, who are the highest level representatives of department stores (Galeries Lafayettes, Bon Marché, etc), spas (Trianon Palace, etc), websites (aufeminin.com, etc), concept stores (Evody, etc), selective perfumery chains (Sephora), and the trade and consumer press as well, discover, in exclusivity, the new products from the international market.
Fabrice Petitcolin - Head of Le Printemps Department Store’s Beauty Collection – Beauty Challenger Awards Jury Member
“Our interest in going to the Beauty Challenger Awards is huge, because it allows us to discover, in advance, new brands. For brands, it’s also important because they are able to get their first feedback from distributors.”
Fabrice Petitcolin talks about being a member of the jury of the Beauty Challenger Awards and reveals his recommendations to niche brands on how to be referenced in a store such as Le Printemps.
In nail cosmetics as much as in face and body care, there is a demand for natural products. The German brand La Ric, an incontestable reference in the field, is presenting its line of up-market, corrosive-free, aromatherapy-inspired hand prod-ucts at Cosmeeting .
Ever since its founding in 1984, La Ric has made the difference in offering a line of products combining organic natural ingredients and pioneering techniques. With a concept based on a unique recipe of natural aromas and essential oils, the La Ric range is specialized in makeup and skincare for the hands and feet. It is present in 20 different countries through selective distribution networks, spas and beauty salons and other professional partners. In Paris, La Ric products are found among others at the Ritz Health Club, Alexandre Zouari, Carita, Le Bon Marché… and of course, at the Natural & Bio space.
www.laric.fr
Again this year, the Brazilian cosmetics industry will be in attendance at Beyond Beauty Paris. Its presence is marked by exponential development and the formidable growth of its exports, + 165% in five years. Four of the most innovative companies – Amazônia Viva, Quasar Esthetique, Vidal Life and Surya Brasil – will be the flagships of this know-how that is continuing to win over the five conti-nents, combining high technology and sustainable development.
Coordinated by ABIPEC (Brazilian Association of the Cosmetic, Toiletry & Fragrance Industry) with the support of APEX-Brasil (Trade and Investment Promotion Agency), the Brazilian pavilion presents four of the most representative companies of its industry:
Amazônia Viva, With Ingredients from the Amazon.
Positioned on an up-market segment, Amazônia Viva products are formulated using a high concentration of plant and mineral active ingredients from the Amazon forest and are developed according to the principles of sustainable development. The brand will present, among others, its leader ranges, the line with Cupuassu, a plant ingredient with properties 240% more hydrating than lanoline, and Preciosa Eau de Toilette with essential oils extracted from the Amazonian Preciosa tree.
The brand Amazônia Viva is today present in Brazil via Dufry and in France via Beauty Monop of the Groupe Monoprix and hopes to reach other European, American and Australian markets.
Quasar Esthetique
The Quasar Esthétique system makes laser phototherapy treatment of acne, wrinkles and other skin imperfections possible. Its technology, presented as the most effective in this field, relies on the use of lasers and LEDs.
www.quasaresthetic.com.br
Surya Brasil
The brand Surya Brasil is established in Sao Paulo, the United States and India and exports to 22 countries throughout the world. Very committed to its environmental and social responsibilities, Surya Brasil develops several organic cosmetics product ranges. It is presenting its brand new line of Ecocert-certified skincare for men, SA-PIEN (shampoo, liquid soap, facial peel, scrub and hydrating after-shave) at Cosmeeting. This first line for men will be taking part in the Beauty Challenger Awards competition.
Also available from Surya Brasil are the Amazônia Preciosa line (Ecocert certified), Henna Powder (100% natural hair color), Surya Tatoo (100% temporary, botanical-ingredient tattoo), shampoos and conditioners with essential oils, as well as a professional hair care line.
www.suryacosmetics.com
Vidal Life
Located in the state of Parana in Brazil, the company Vidal Life offers four lines of skin and hair care products. An R&D team is entirely devoted to developing new products, all based on a combination of technology and natural ingredients.
The brand is already distributed in South America, the Middle East and Africa.
www.vidallife.com.br
NOT TO BE MISSED! : Food & Beauty - The space/event that marks the meeting between the beauty and food industries. To be discovered at the Creative trade show on 6.7.8 October 2008
NOT TO BE MISSED! : The Beyond Beauty Lab - « Cosmetic sounds fantastic »
Published 26 august 2008
This year, manufacturers and creative people from the beauty industry are getting together at the Beyond Beauty Lab, whose stand is located between the Creative and Ingredients trade shows, to unleash their imaginations while exploring the appeal of seduction through sound.
The relaxing music that propagates harmony during a treatment, the muffled noise of a powder compact being closed, the reassuring words of a beauty advisor, etc. Sound environment is a carefully thought out, carefully developed phenomenon. Beyond Beauty Lab 2008, these ideas are starting to take shape. Visitors will discover an exclusive field of expression where each participant (skincare and makeup labs, cosmetics industry subcontractors) will present their ideas and products in a place of harmony, with no false notes. Original, creative, offbeat, or avant-garde projects will be integrated into a contemporary reality that will sensitize visitors. They will be able to talk and share ideas with the idea people themselves and take part in various interactive events in a musical atmosphere.
Orchestrated in collaboration with Sandra Massonnat, head of the Ferling agency, which is specialized in creating and producing product concepts and services in the beauty and luxury industries, the Lab 2008 has already won over four partners:
BCM Cosmétique – Formulation laboratory and cosmetics product production facility - supported by Agence Ephémère
Laboratoire Alpol – Formulation, manufacturing and packaging of toiletries and skin-care products – in coordination with the Intuition agency
Strand Cosmetics Europe – Fragrance and skincare manufacturer
Bordes France – Cosmetic skincare formulation laboratory
Pave the way for a sensory sound journey, let a whole world of color speak out, get an entire world of green to resonate or compose a jingle based on skincare. Everyone is already hard at work on his or her “partition.”
Be at the heart of Creative on 6.7.8 October 2008, to experience the unique creativity of the Beyond Beauty Lab.
www.beyondbeautyparis.com
www.ferling.com
NOT TO BE MISSED! : Beyond Beauty Workshop : Parabens, and Then?
Published 26 august 2008
Should parabens be replaced in preserving cosmetics products?
Whether a health psychosis or not, the public’s stigmatizing of parabens calls for thinking about its use. The question of doing away with them in cosmetics formulations is being asked by all brands, more or less obviously. So how do we solve the problem of preserving – which is necessary – all toiletry and skincare products? Alternatives already exist today. Others open new avenues of exploration. Which ones? In the core of the “nature/chemistry” opposition, how do you find your own avenue of exploration?
For the first time, Beyond Beauty Paris is offering to enter into the core of an ex-change of ideas and analysis in the form of an exceptional workshop. One morning will be devoted to a summary of this important question, in the company of Michel Gutsatz, a brand strategy consultant and a toxicologist informed about the technological evolutions of the matter.
In the first half, Michel Gutsatz will provide a summary, using the latest studies and will analyze consumers’ new expectations in terms of “zero risk.” This information will cover cosmetics as well as the food sector, including the various fields in which preservatives are used.
From a scientific point of view, a toxicologist will attempt to bring about more certi-tude when it comes to the possible risks linked to parabens, but above all, when it comes to the new preservation possibilities opening up for manufacturers. He will present the “soft” alternatives, analyzing the list of authorized preservatives from the various certifying organizations (Cosmebio, Ecocert, BDIH, NaTrue). What, also, should we think of the technical alternatives, notably U.H.T. sterilization and freeze-drying?
All the elements essential in opening a constructive debate on the stakes involved in this problem and the possible alternatives will be provided as a follow-up to the second half the morning.
Fifty seats are available for this three-hour work session, so reserve yours now!
Beyond Beauty Workshop – Tuesday 7 October 2008
350€ excl. tax, fixed-price including breakfast
450€ excl tax, fixed-price including lunch
www.beyondbeautyparis.com
NOT TO BE MISSED! : Exhibitor Workshops
Published 26 august 2008
Exhibitors will take the floor and expound on their solutions.
ProguideSpa.com
Presentation of the Baromètre Spa
5.6. 7 October
Be The 1
The Beauty Industry Jobs Market
Monday 6 October
Laboratoire Bio-Ec
Anti-age Activities on Ex Vivo Skin Explants
Tuesday 7 October
Speaker: Mr Philippe GASSER
IDEA - Cosmetis
Evaluation solaire : la problématique vitro/vivo
Tuesday 7 October
Speakers: M. Benoît Latouche (Société Idea) M. Christophe Courbière (Société Cosmetis)
Soliance
Developing a Sustainable Cosmetics Business
Tuesday 7 October
Speaker: Alexis RANNOU - Head of Innovation
LISAM SYSTEMS et LISAM SERVICES
REACH – GHS, the Impact on Cosmetics
Tuesday 7 October
To register: www.beyondbeautyparis.com
Food & Beauty, the new cosmetics dimension
Published the 26 June 2008
ood & Beauty, the space/event marking the encounter between the food and cosmetics industries will be at Beyond Beauty Paris and at SIAL. Using food as source of wellness and beauty is an ancestral concept that is today coming fully into its own. Both the food and beauty industries have completely understood this and have already invested in the “food-cosmetics” world, thus meeting new consumer codes.
SIAL and Beyond Beauty Paris, major professional and international events of the food and beauty industries, are for the first time giving high-profile exposure to this trend. Through exhibitions, workshops and talks, Food & Beauty, the common area of the two trade shows, will offer a complete range of products existing internationally while providing a forecast of the movement.
From 5 to 7 October 2008, in the heart of Cosmeeting - Beyond Beauty Paris
Hall 3, Paris-Nord Villepinte
From 19 to 23 October 2008, in the heart of SIAL
Hall 5B, Paris-Nord Villepinte
Since 1964, SIAL been the world’s largest global food marketplace event. Beyond Beauty Paris, with five expert trade shows, a talks series and four targeted summits, is the premier European beauty and wellness exhibition.
As such, these two professional events are totally justified in pooling their know-how together to help provide a substantial view of a trend that is being confirmed, the convergence towards a new type of product bringing together nutritional and cosmetic virtues.
Food & Beauty, the exhibition
Food and beauty products all in one: this exhibition is a witness to this trend and presents the references already existing on shelves in different countries, following precise themes: anti-age, complexion and radiance, hydration, slimming, detoxifica-tion, wellness and naturalness, vitality and energy, scrumptiousness and glamour. A workshop and guided visit will take place every day at this space along with a presentation by the Marketing Studio agency of a forecast using advertisements of products and concepts.
Food & Beauty, the talk
Moderated by Françoise Dasseto, director of White Spirit, Laurence Bethines, planning director of Team Creatif, and Jean-Marc Lévy, director of Marketing Studio, this talk will provide a complete overview of the trend, starting with the rundown on products and packaging: market codes, sales pitches, categories under development, distribution channels, international comparisons, etc.
BEYOND BEAUTY PARIS CONFERENCES: Trends, taboos and original subjects on the program.
Published the 26 June 2008
This year as every year, Beyond Beauty Paris is offering visitors a cycle of cross-sector talks with the event's trade shows. A steering committee directed by Sabine Chabbert, editor in chief of Beyond Beauty Magazine, has developed a complete series of seven major free-thinking talks on the significant subjects of the current world of the beauty industry. With the sound design of packaging, new cosmetics regulations, technological advances in terms of makeup, the original film "Strolling under the Skin" by Jean-Claude Guimberteau, M.D., every talk brings in the best speakers to get to the nitty-gritty of subjects all beauty professionals will find of interest.
Six talks, six items of current interest in the cosmetics world. Reserve your seat now:www.beyondbeautyparis.com
Held over 3 days, the Beyond Beauty Paris talks program is a paying series open to all sectors of the beauty industry.
Waves of color or technological advances in makeup with Dany Sanz, founder and artistic director of Make Up for Ever, Richard Girousse, R&D director of Mufe and Stephane Nicolas of Sun Chemicals.
Moderator: Sabine Chabbert, editor in chief of Beyond Beauty Mag.
Packaging, from sound to image. The sound design of packaging is now part of a product’s marketing identity.
With Gaël Guyader, head of the perception and sound quality unit, department of Research, Advanced Studies and Materials at Renault; Gérald Martines, CEO of RPC-beauté; Guillaume Huret, independent expert consultant in sound strategy; Cédric Houlette, head of codification & bar codes - GS1 France; Nicolas Guieysse, chief representative of AFMM-Association Française du Multimédia Mobile.
Moderator: Françoise Albasini, editor in chief of Emballage Digest
New technologies and brand image
Customer relations, brand image and new technologies with Valérie Chapuis, in charge of customer services at Sofrecom and MSN Microsoft.
Moderateur: Sabine Chabbert, editor in chief BBMag
The 2009 regulations and their consequences
New regulations on cosmetics to bolster product safety and reduce red tape.
With Pierre Perrier, consultant, and Hervé Rebollo, FEBEA director of economic affairs.
Breaking taboos in beauty communications in general and advertising in particular, by Monique WALHEM, president of DRAFTFCB, Philippe Beaumont-Pagani, founder, director and artistic director of CARE and of Carlin International Communication.
Moderator: Dominique Cuvillier, director and editor in chief of the web revue trend-mark.fr
Never before seen: Strolling under the skin
From tissue engineering to mechanisms of action with effects of ingredients on the skin, specialists will have much to discuss after the premier viewing of the film Strolling under the Skin made and presented by Jean-Claude Guimberteau, M.D.
Moderator: Annie Michel-Villaz, consultant.
The support of institutions
Published the 25 april 2008
Present at Natural & Bio and giving talks at the Natural Beauty Summit, the representatives of the main European professional authorities from the world of natural products as well as the trade media are showing their support of Beyond Beauty Paris’s undertaking
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| FEBEA : Official partner of Natural Beauty Summit |
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FEBEA (formerly FIP- The French Federation of Fragrance, Cosmetics and Toiletries) :
La FEBEA - Fédération des Entreprises de la Beauté, is the professional association for the cosmetics company.
The FEBEA has just launched ww.parlonscosmetiques.com, a website for the general public on cosmetics products. |
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COSMEBIO : Its guidelines establish two levels of certification: the “BIO” label, for “ecological and organic cosmetics” and the “ECO” label for “ecological cosmetics.”
ECOCERT : A French certification organization recognized by the public authorities, which offers “organic and ecological cosmetics" certification according to guidelines requiring a level superior to that of conventional regulations for cosmetics products and guaranteeing the real practice of environmental respect.
www.ecocert.com
BDIH : The German federation of pharmaceutical brands and industries working in the field of health, dietetics and toiletries, having developed specifications concerning the production of natural beauty products. On this basis, an independent organization sees to examining the composition of the products to be certified and their production methods.
SOIL Association : English certifying organization.
http://www.soilassociation.org/
Quelle Santé : French magazine for general public (better to buy organic) + a special issue in September.
Cosma Terra offers beauty products, toiletries, and natural and organic wellness products 24 hours per day, 2 days per week on its website.
www.cosmaterra.fr
Organic-Market : German online magazine on organic trade
www.organic-market.info
Fémininbio.com : the first portal dedicated to the organic way of life for women.
www.femininbio.com
ARTDECO, in the colors of spring
Published the 03 april 2008
The famous makeup brand, number 1 in Europe on the selective market, perfumeries and beauty salons, is showing its spring/summer colors with the New Romantic Look.
In a romantically inspired style of softness and seduction, the eyes, complexion and lips become radiant with new “satin and chiffon” nuances. The Mineral Powder Foundation for the complexion has the texture of a loose powder and the coverage of a classic foundation. While minerals such as zinc and iron protect the skin from environmental aggression, the impalpable texture merges with the skin and leaves a mat, even finish. The eyes are bright with slightly acidic spring-green colors ( No. 244), flowery parma (No. 286), antique pink (No. 99), chiffon (No. 212).
The eye shadows and blushes come in a new compact with a flowery, romantic design and are available in Trio or Quattro versions. The colors of the new look are rather easy to combine, modify or change as desired. For the lips, the all new Glossy Lip Care adds shine to lips thanks to shea butter, jojoba oil and vitamin E. Calming al-lantoin gives it a luscious texture that leaves the lips visibly smoother. This treatment lipsticks keeps lips from becoming dehydrated and is available in six colors.
Learn more about ART DECO : www.artdeco-cosmetic.fr
5.6.7 October 2008: A new year, a new event, right where the beauty industry’s key brands are found.
Published the 05 february 2008
The market’s offer of cosmetics brands is changing very fast. Cosmeeting has seized onto this dynamic and reflects all the new synergies that are structuring it. Whether organic brands on an exploding market, creative brands on a niche market, young brands seeking recognition from professionals, whether European or international brands, each of these experts, each concept, finds just the right environment among the trade show’s various dedicated areas. Among them, we will again find the special areas that made a success of the 2007 trade show – notably NATURAL & BIO COSMEETING, which featured about 100 exhibitors – as well as new areas such as the Icon space, reserved for exclusive brands.Also to be discovered this year alongside Cosmeeting and Spa & Institut is the new Pharmameeting trade show.
Beyond Beauty Paris rounds out its offer of market representation with an essential segment – the pharmacy sector – and is creating the first trade show of innovation in the pharmacy and health sectors. This is the event for all brands that have distinguished themselves through their innovative actions in this promising sector.
